Emirates to IFC providers: stop over-promising

Emirates, one of the world's largest airlines, has advice the satellite industry doesn't want to hear. In an interview, Patrick Brannelly, senior vice president of Retail, IFE & Connectivity, said the airline is tired of getting wishes. "The IFC industry has to match or exceed customer expectations with what’s possible – stop over-promising," he said. Brannelly also described LEO networks as not ready technologically or commercially and their low latency offering as being only of "marginal importance."

Takeaways for the industry:

- The gap between the inflight experience and at home experience persists, and is grating on airlines

- LEO constellation operators need other selling points, mainly around capacity and pricing, and

- Airlines have scar tissue from trying to implement various satellite technologies that didn't work as planned, which sets the bar higher going forward

SOURCE: https://www.satellitetoday.com/mobility/2023/05/05/emirates-exec-ifc-market-needs-to-mature-to-meet-customer-expectations/